Engineered systems
for international
expansion.

Foreign-market analysis, pricing and channel intelligence, systems that turn commercial data into actual decisions. We help Italian SMEs internationalize on data — not on slides.

Operating across
Benelux · Scandinavia · Africa Subsahariana · Russia
— Approach

Export isn't solved on slides.

Internationalization decisions are made on data: real competitor prices on target markets, list-price conversion, channel margins, logistics costs, customs compliance.

Most Italian SMEs make these decisions on gut feel — because they have neither the time nor the tools to gather that data. Our job is to put it under their eyes, in real time.

We combine market analysis, price monitoring, AI decision support and tailored operational systems. All tested in real operations before becoming a service.

4
International markets
Benelux · Scandinavia
Africa Subsahariana · Russia
3
Working languages
Italian · English · Dutch
44+
Italian producers
in our active network
10+
Years operational
export experience
— Services

Six areas, one integrated approach to export.

From foreign-market analysis to internationalization strategy — each service solves a concrete decision every exporting SME has to make.

01

Foreign-market analysis

Who are your competitors in Germany? Which distributors operate in Belgium, with what catalog and on which channels? How big is demand, where is it growing, what regulations gate entry? We collect, normalize and make queryable market data — competitors, distribution, prices, compliance — today scattered across dozens of sites, sources and public registries.

  • Competitor mapping
  • Distribution channels
  • Pricing & compliance
02

Data analytics & export dashboards

Margin per market, list-price conversion, pricing intelligence, commercial KPIs. We turn the data you already have — CRM, ERP, revenue, orders — into decision-grade dashboards that show you where you're winning, where you're leaking, and where to push next. No static reports: live analytics environments, browser-accessible, that fit the commercial routine.

  • Export KPIs
  • Pricing analytics
  • Dashboards
03

AI for export decision support

AI agents and copilots integrated into your real workflows: they reply to distributors, support sales on objections, read international contracts, monitor market sentiment. Practical, explainable — not demo chatbots.

  • RAG
  • Custom copilots
  • Workflow automation
04

ERP and integrations for export

Implementation, migration and integration of ERPs (Odoo, custom). Data models and processes that fit how export actually works — multi-country, multi-currency, multi-channel, excise — not a generic vendor template.

  • Odoo
  • API integrations
  • Data migration
05

International logistics & supply chain

Export flow design: excise, customs, distribution channels, TDP modeling, container planning, WMS↔ERP integration. First-hand knowledge of the Dutch market and Italy↔Northern Europe↔extra-EU transport routes.

  • Customs & excise
  • WMS integration
  • Channel design
06

Internationalization strategy

Which markets to enter first? Through which model (distributor, agent, e-commerce, direct retail)? We build the business case on numbers, not impressions — select partners, map compliance, define entry pricing.

  • Market entry
  • Partner selection
  • Business case
— Selected work

Built. Shipped. In production.

Two flagship platforms we built to solve real problems in our own group of companies — now offered to clients facing the same challenges.

CostFork
Price intelligence platform

A multi-supplier price intelligence platform built for the wholesale distribution market. AI-powered product normalization across heterogeneous catalogs, weekly automated data collection, three-language analytics dashboard. Live pricing data on tens of thousands of SKUs.

Python · Flask SQLite Groq AI Plotly Multi-source scrapers Cron pipeline

An AI engine designed to support export managers, consultants and legal teams in complex international scenarios. Practical, explainable, built for real B2B operations rather than generic chatbot demos. Integrated with custom infrastructure and orchestration.

Custom agents RAG n8n orchestration API-first Multi-tenant
— Team

Three skill sets, one direct conversation.

Horecarte is a small, hands-on team. No account managers, no approval chains: the client speaks directly with the people doing the work.

01

Systems & Data

Custom platforms, scrapers, pricing intelligence dashboards, ERP integrations, AI supporting commercial decisions.

02

Strategy & Advisory

Business case, market entry, structured internationalization for Italian SMEs on selected markets.

03

International trade

Market development, partner sourcing, direct presence on foreign distribution channels.

— Get in touch

Let's look at what your
operation actually needs.

A 30-minute call with Marco. No deck, no pitch — we map the operational gap and discuss whether technology, process or strategy is the right intervention.