Horecarte
IT · EN
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— Team

Three people,
three complementary skill sets.

Horecarte is a small, hands-on team. Every client speaks directly with all three members — and gets an answer from each one on their respective area of expertise. No account managers, no approval chains.

Marco Marcellino, Horecarte founder

Marco Marcellino

Founder · Systems, data, operations

EU and emerging-markets expert with an analytical, data-driven approach. For over ten years operating directly in the international trade of Italian wine, food and lifestyle goods between Italy, the Netherlands and the EU. Founder of Horecarte B.V. and of other companies active in distribution and export.

At Horecarte he leads the systems, data and operations side: design of custom platforms, scrapers, pricing intelligence dashboards, ERP integrations, AI systems supporting commercial decisions.

  • BackgroundManagement Engineering · Certified Data Analyst
  • Experience10+ years · International trade Italy↔NL↔EU
  • LanguagesItalian · English · Dutch
  • FocusBenelux · Russia · Sub-Saharan Africa
Marco Piscitelli, Horecarte

Marco Piscitelli

Strategy & Advisory · Asian markets

Market research expert specializing in Asian markets. Master's in International Relations and BA in Japanese Language and Culture: a global view of trade and diplomacy with a particular focus on the Asia-Pacific region.

Professional experience at the Italian Chambers of Commerce in Vietnam and Malaysia, supporting Italian companies in local market entry, commercial strategy and partnership development. Deep knowledge of economic dynamics and international trade regulations, facilitating cross-cultural communication and negotiation between companies from different countries.

  • EducationMaster in International Relations · Japanese Language & Culture
  • ExperienceItalian Chambers of Commerce — Vietnam · Malaysia
  • LanguagesItalian · English · Japanese
  • FocusAsia-Pacific · Strategy · Partnerships
Gloria Vandone, Horecarte

Gloria Vandone

International trade · Market development

BA in Language Mediation and Intercultural Communication at the University of Milan, with CEDILS certification in teaching Italian as a foreign language (Ca' Foscari Venice). International experiences in Cuba (graduation thesis on Italian migration) and in Abu Dhabi in the hospitality sector.

Over ten years in international business development: International Business Development at MORE Srl (2021-2024), Sales Project Coordinator at LB1 Srl (2018-2021) focused on the Scandinavian market — sourcing, product development, packaging, logistics —, inside sales at Adam Srl (2015-2017). Sensitivity for cross-cultural communication and B2B negotiation.

  • EducationLanguage Mediation & Intercultural Communication · CEDILS Ca' Foscari
  • Experience10+ years · International Business Development
  • LanguagesItalian · English · Spanish · French
  • FocusSourcing · Product development · Scandinavian market
— Work with us

Let's talk about
your export.

30 minutes to understand where you want to grow, on which markets, and what data you're using today. No deck, no pitch — just an operational conversation.

Email
info@horecarte.com
→
Plan a call
30-min discovery
→
Office
Reeuwijk, The Netherlands